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Why Links Still Matter in the Age of AI Search

AI is rapidly changing how people find and trust online content.

So, where do backlinks fit in? Do they still serve as strong trust signals, or has link-building become antiquated?

The truth is, backlinks definitely still matter for AI search results; it’s just that they signal relevance and credibility in more nuanced ways than before.

In this guide, we’ll show you how backlinks will improve your visibility on AI search platforms.

What we’ll explore:

  1. How AI is changing the search landscape.
  2. How AI systems interpret backlinks.
  3. The kinds of backlinks that matter most now.
  4. How to build backlinks that will help you get cited by AI search tools.

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Collectively, our team of 43 dedicated link building professionals have over 250 years of experience amongst them.

After launching in 2016, our team has grown rapidly as we’ve earned recognition and increased demand for our bespoke approach to link building.

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