AI is rapidly changing how people find and trust online content. So, where do backlinks fit in? Do they still serve as strong trust signals, or has link-building become antiquated? The truth is, backlinks definitely still matter for AI search results; it’s just that they signal relevance and credibility in...

Link-building hasn’t gone away in 2025, but it certainly has evolved. Backlinks are still major trust signals for search engines, and they also influence the LLMs that power ChatGPT and Google’s AI Overviews. That means building backlinks can work double duty for you and improve your SEO and GEO (generative...

For the longest time, link-building reporting was tied to DA/DR scores, organic traffic lift, and search rankings. It still is now, but a new layer of link-building metrics has emerged due to things like: Since these factors have permanently altered the search landscape, a new set of KPIs is necessary...